AI Webchat: turn your website into a sales and support channel

For many years, a site’s chat had one simple job: a visitor typed a question and waited for someone at the company to reply. With Artificial Intelligence, that idea changes. Webchat can stop being a small support window in the corner of the site and start working as a real point of sale, support and customer relationship — automatically, contextually and around the clock, with the same AI assistant and the same shared inbox as WhatsApp, Instagram, Messenger and RCS.

Your site already gets visitors. Is it talking to them?

A company invests in Google, social media, SEO and campaigns to bring people to its site. The visitor arrives, browses a page, looks at a product — and often leaves without doing anything. Not always for lack of interest: often it’s because there was no answer to “which of these products suits me best?”, “can you deliver by Friday?” or “does this clinic have any appointments tomorrow?”. On a site with smart webchat, the visitor can simply ask, instead of searching alone.

A digital salesperson inside an e-commerce store

In an e-commerce store, the potential is easy to picture. A customer types “I need running shoes for three sessions a week, under 100 euros”, and instead of a menu of preset questions, the AI understands the request, checks the available information and helps find the best-suited options — with the conversation flowing naturally from there (“do you have it in size 9?”, “which one arrives fastest in Lisbon?”). It’s a digital salesperson available 24 hours a day, able to talk to several customers at the same time.

In a clinic, webchat can work as a digital front desk

The same idea applies to a clinic. Someone types “I’d like to book a dermatology appointment”, and the assistant identifies the specialty, checks the information it needs, and guides the booking process — “do you have an appointment tomorrow?”, “how much does it cost?”, “does the doctor accept this insurance?”. Instead of forcing the person to call the front desk or wait for opening hours, the site itself becomes a point of service.

Progressive identity, not a mandatory form

Zapify’s webchat doesn’t require filling in a form before chatting. The conversation starts right away, anonymously. Only when it’s actually necessary — to confirm an appointment, handle an order, or continue the conversation on another channel — does it ask for contact details (usually a WhatsApp number), at the right moment, not as a gate at the door.

In webchat, the conversation can also happen by voice

Webchat doesn’t need to limit the experience to typing: visitors can talk directly to the AI by voice inside your site, without leaving the page. That’s especially useful when explaining a need out loud is easier than writing it down — for a booking, a support request, or a longer question about a product. If the AI can’t resolve it on its own, the conversation is handed off to a person, with the full context.

Notifications for people who leave the page

One of the most common problems with traditional site chat: someone asks a question, closes the tab waiting for a reply, and never sees that it arrived. Zapify’s webchat solves this with browser push notifications — even after someone closes the tab, a notification lets them know when the reply arrives, with one click taking them back to the conversation exactly where they left it.

Whenever possible, WhatsApp remains the stronger safety net: it works on any phone, including iOS, where browser push notifications still have limitations. The widget always suggests both paths side by side — continue on WhatsApp or turn on notifications — so people can pick whichever suits them.

The same conversation, on any channel

If someone starts chatting on your site’s webchat and later decides to continue on WhatsApp, on Instagram or Messenger, over RCS, or by voice, Zapify keeps the history tied to the same contact — the conversation doesn’t start over. It’s the same principle of omnichannel Conversational Marketing: different channels, one single relationship with the customer.

How to install it

Zapify’s webchat installs with a small snippet of code pasted into your site — no need to change the page structure. Talk to our team to set up the appearance, identification and notifications to match your brand.

Frequently asked questions

Is the webchat just a button that opens WhatsApp? No. It’s a full conversation channel inside your own site, with its own support window — WhatsApp remains available as an alternative, but the conversation doesn’t depend on leaving the site.

Can an e-commerce store use webchat to recommend products? Yes. When connected to the store’s relevant information, the assistant helps customers search, compare and choose products based on what they’re looking for.

Can a clinic take bookings through webchat? Yes, depending on the integrations available — webchat can clarify information, identify the specialty needed, check availability and guide the booking process.

Can visitors talk to the AI by voice in webchat? Yes. Visitors can use voice to talk directly to the AI inside the site; when needed, the conversation is handed off to a person.

Does the visitor have to identify themselves to start chatting? No. The conversation starts anonymously; identification (usually a WhatsApp number) is only requested when it’s actually needed to move a request forward.

Do push notifications work on any phone? They work on Android and desktop browsers. On iOS, the operating system’s support for browser push notifications is still limited — which is why WhatsApp is suggested as the more reliable alternative in those cases.

Do I need to install an app? No. The webchat runs directly on your site, with a small snippet pasted once.