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Use cases Sports & Leisure

The stadium of the future talks to fans on WhatsApp

From ticket to final whistle — the entire fan experience in one channel, with AI serving thousands at once and a human whenever needed.

  • Instant, at-scale replies
  • 24/7 service
  • Premium experience
  • Fans worldwide

Stadium · Ticketing

online · replies instantly

Any tickets left for Saturday’s game? ⚽ 14:02 ✓✓
Hi! 👋 Yes, we still have seats for Saturday. 14:02

East Stand · Cat. 2

Saturday · 8:00 PM

from €35/ticket

Buy ticket
Great, I want two! 🎟️ 14:03 ✓✓
ticket handled by AI · QR in chat
Type a message…

More revenue per fan

Tickets, hospitality, merchandise and F&B suggested at the right moment — before, during and after the event.

Thousands served at once

Matchday peaks of thousands of messages — AI answers everyone, no queue.

Closer to your fans

A direct relationship with every fan, in any language, inside and outside the venue.

Partnerships worth more

Brand activations and sponsored content in the channel fans actually read.

The problem

Fans live on their phones — but the venue still communicates like it was 20 years ago

  • Matchday peaks of thousands of contacts that no one can handle
  • Ticketing, access and venue info scattered across many places
  • Queues and last-minute questions (gates, seat, parking, transport)
  • Hospitality, merchandise and F&B opportunities lost for lack of a channel
  • Fan and sponsor data underused, with no direct relationship
The solution

Zapify turns WhatsApp into the fan SuperApp

  • AI automation that serves thousands at once, with a human whenever needed
  • The whole fan journey — from ticket to post-event — in one channel
  • Integration with the ticketing, CRM, access control and payments you already use
  • Personalised, multilingual communication for fans worldwide
  • More revenue per fan and measurable sponsorship activations

WhatsApp is already part of every fan’s life. We help your venue be where they already are — at the scale of a full stadium.

Use cases for venues & events

The whole matchday, in the channel fans already use

From buying the ticket to getting home, every moment of the event handled by conversation.

01

Ticketing & suites

Fans browse, choose and buy tickets or hospitality without leaving WhatsApp.

  • Real-time availability
  • Tickets, seats and suites
  • Secure payment
  • Digital ticket & QR in chat
02

Matchday & venue info

Everything a fan needs to know before and during the event, instantly.

  • Gates, seat and venue map
  • Parking and transport
  • Timings and entry rules
  • Real-time alerts
03

24/7 venue concierge

Answer the frequent questions of thousands of fans, with no queue.

  • Wi-Fi, bars and food
  • Accessibility and services
  • Lost & found
  • Event FAQs
04

Hospitality & premium experiences

Grow revenue with upgrades and VIP experiences at the right moment.

  • Upgrade to suite / VIP
  • Hospitality packages
  • Exclusive tours & experiences
  • Meet & greet and extras
05

Merchandise & F&B

From the seat to the cart — fans order, the venue delivers.

  • Official store on WhatsApp
  • F&B delivery or pickup
  • Pre-order before kickoff
  • Launch campaigns
06

Campaigns & partnerships

Fill the venue and give partner brands the right stage.

  • Fill-the-venue & renewal campaigns
  • Sponsor activations
  • Giveaways & exclusive content
  • Fan-level segmentation
07

Post-event & loyalty

Keep the relationship alive between events and bring fans back.

  • Thank-you & match recap
  • Satisfaction surveys
  • Members / fan programme
  • Offers for the next event
A platform connected to your venue

It integrates with the tools you already use

Zapify connects to the leading ticketing, CRM and operations systems to centralise and automate the entire fan journey.

Ticketing
CRM
Access control
Merchandise
F&B / Catering
Partnerships
Analytics
Webhooks & API
Benefits for every team

Value across the whole operation

For sales & ticketing

  • More direct sales
  • Fewer queues and calls
  • Optimised attendance

For hospitality

  • More VIP upgrades
  • Premium experiences sold
  • Loyal fans

For merchandise & F&B

  • A store in the fan’s pocket
  • Pre-orders
  • Fewer counter queues

For partnerships

  • Measurable activations
  • More value per sponsorship
  • Segmented audience

Take this use case with you

Download the Zapify sports & leisure brochure in PDF and share it with your team.

Download brochure (PDF)

Put WhatsApp to work for you

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