Zapify Blog
Everything about getting the most out of WhatsApp for your business — AI, automation, marketing and support.
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AI AI Assistants and Human-in-the-Loop: automation that knows when to call a person
Zapify's new assistants answer, qualify and resolve on their own — but hand the conversation to a human at the right moment, with full context. See how Human-in-the-Loop works.
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Product Shared inbox, campaigns and multichannel: the new features that change your customer service
The new multi-operator inbox, rich campaigns and support for WhatsApp, RCS and webchat in a single conversation. Three Zapify features that transform the day-to-day of customer service teams.
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Company Zapify Wrap-up 2025: AI that gives you back time
We entered 4 markets, grew 230% in new customers, and automated more than 5 million messages. This is the picture of a year in which ZAPIFY's AI saved time, raised satisfaction, and opened new ways to sell and support on WhatsApp.
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Product WhatsApp Groups API now available on ZAPIFY
We explore what changes with the new Groups API, when it's worth enabling, and how ZAPIFY handles end-to-end orchestration.
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Product WhatsApp Call API now available on ZAPIFY: Intelligent Voice for Next-Generation Customer Service
Discover ZAPIFY's new WhatsApp Call API integration and learn how to bring Artificial Intelligence, automation, and integrations to every voice call.
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Support Scale Customer Support Without Scaling Costs? ZAPIFY Shows You How
Customer service teams live a paradox today: they're increasingly essential to the customer relationship, but under constant pressure to do more with less — less time, fewer resources and less margin for error.
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Marketing The Power of WhatsApp in Marketing: How ZAPIFY Boosts Results with Automation and AI
WhatsApp has become an essential tool for companies looking to strengthen communication with customers and optimise their marketing strategies. ZAPIFY boosts this channel, offering advanced solutions that allow companies to make the most of WhatsApp.
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Marketing WhatsApp as the ideal destination for affiliate campaigns — and how ZAPIFY turns leads into real conversions
Affiliate marketing keeps gaining relevance as a strategy for acquiring new customers. By involving influencers, content creators and partners who promote products or services, brands can generate highly qualified traffic.
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Support Call Center: Press 1 to continue this conversation on WhatsApp
Customer service teams face a high volume of repetitive calls every day. Discover how diverting those calls to WhatsApp with ZAPIFY reduces costs and increases service efficiency.
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AI How ZAPIFY Combines Artificial Intelligence and Human Supervision for Smarter Customer Service
Discover how ZAPIFY applies the HITL (Human-in-the-Loop) concept to WhatsApp customer service, combining Artificial Intelligence and human supervision for a more efficient and secure experience.
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Marketing Conversational Marketing with AI: How ZAPIFY and WhatsApp Are Transforming the Customer Relationship
Discover how ZAPIFY and WhatsApp are revolutionising conversational marketing with AI, reducing costs and preparing companies for the digital future.
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AI WhatsApp Chatbot: How ZAPIFY Transforms Customer Service with AI, Automatic Translation and Smart Replies
Discover how ZAPIFY revolutionises WhatsApp customer service with AI, smart reply suggestions and automatic translation, ensuring efficiency and scalability for businesses.
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Company ZAPIFY and Novigest Partnership: Revolutionising Clinic Management with WhatsApp and Artificial Intelligence
Discover how the partnership between ZAPIFY and Novigest is transforming clinic management with WhatsApp and AI. Book appointments, reduce costs, and improve the patient experience.
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AI How Artificial Intelligence on WhatsApp Reduces Costs and Time for SMEs
Learn how Artificial Intelligence on WhatsApp reduces costs and optimises process management for SMEs, letting teams focus on strategic tasks and customer service.
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Automation A Guide to Setting Up WhatsApp Automation with ZAPIFY in 2025
Discover how WhatsApp automation with ZAPIFY can optimise your company's communication, increase efficiency and improve the customer experience in 2025. Find out more!
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Strategy WhatsApp as a SuperApp: How ZAPIFY Can Transform the Relationship Between Companies and Customers
Discover how WhatsApp is becoming a SuperApp and the advantages for businesses. Learn how the strategic use of WhatsApp can reduce costs and increase return on investment.
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AI Artificial Intelligence on WhatsApp: How Companies Are Transforming Customer Service Across Different Industries
Explore how artificial intelligence on WhatsApp is transforming customer service in sectors such as retail, healthcare, finance and more, improving efficiency and personalisation.
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Marketing How Integrating Meta Ads with WhatsApp Can Generate Free Conversations and Drive WhatsApp Business Success
See how Meta Ads can drive customers to WhatsApp, generating free conversations and improving ROI. Discover how this integration benefits marketing campaigns.
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Company Why ZAPIFY's Priority Account Manager Service Is Essential for Your Company
Implementing and maintaining a WhatsApp Business strategy requires ongoing management and detailed attention to Meta's policies and guidelines.
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Use cases WhatsApp for Human Resources: the employee portal on the channel everyone already uses
Learn how WhatsApp can be used for communication with employees, creating a practical and accessible employee portal for help requests, receiving documents, and much more.
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Product Connect Your Website to WhatsApp and Boost Retargeting with the Zapify Widget
Discover how ZAPIFY's widget connects your website to WhatsApp and enables personalised retargeting campaigns. Improve customer follow-up and service with advanced technology.
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Strategy The Importance of Inbound for Improving WhatsApp Number Quality and Boosting Outbound Campaigns
Explore how an inbound strategy on WhatsApp improves number quality and increases the effectiveness of outbound campaigns. Learn how to strengthen customer relationships and boost conversions.
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Marketing WhatsApp as a Digital Marketing Tool
See how WhatsApp combines the best of SMS, email and digital ads for marketing campaigns and transactional messages. Learn how to optimise WhatsApp for your digital strategy.
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Support WhatsApp as a Preferred Customer Service Channel
Explore strategies to turn WhatsApp into your preferred customer service channel. Learn how to attract customers and increase support efficiency with Zapify.
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