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Use cases Trade Shows & Events

The event of the future is already on WhatsApp

Centralise your event’s communication in the channel attendees already use — from registration to post-event, with AI serving thousands at once and a human whenever needed.

  • Real-time information
  • Agenda always on hand
  • Thousands at once
  • Attendees from everywhere

Expo Connect · Assistant

online · replies instantly

Hi! What time does it start tomorrow? 📅 10:24 ✓✓
Hi! 👋 The event opens at 9:30 AM. Want to see the next session? 10:25

Innovation in Retail

Auditorium A · 10:30 AM

Floor 1 · Room 3

View on map
Perfect, thank you! 🙌 10:26 ✓✓
agenda and map handled by AI
Type a message…

A smoother experience

The right info at the right time — attendees always know where to go and what’s next.

Thousands served at once

Question peaks at opening and between sessions — AI answers everyone, no queue at the help desk.

A bigger stage for sponsors

Exhibitors and sponsors gain visibility and qualified leads in the channel where attendees already are.

Real-time data & feedback

Polls, surveys and participation metrics to decide during and after the event.

The problem

Attendees live on their phones — but events still communicate through posters and emails

  • Information scattered across an app, email, posters and the website — nobody finds it
  • Repetitive questions that overload the help desk
  • Attendees without guidance: schedules, rooms, access and stands
  • Speaker materials hard to share and to find
  • Slow feedback and voting, on paper or in apps nobody installs
The solution

Zapify turns WhatsApp into the event’s SuperApp

  • AI automation that serves thousands at once, with a human whenever needed
  • The entire attendee experience — before, during and after — in a single channel
  • No app to install: everything on the WhatsApp attendees already use
  • Personalised, multilingual communication for attendees from all over the world
  • Agenda, maps, materials and polls always on hand and updated in real time

WhatsApp is already part of your attendees’ daily lives. We help your event be where they already are.

Use cases at trade shows and events

The entire attendee experience, in the channel they already use

From registration to the trip home, every moment of the event handled through conversation.

01

Event information

Schedules, access and FAQs answered instantly, every day.

  • Schedules and general programme
  • Access, gates and badges
  • Frequently asked questions
  • Important alerts and notices
02

Agenda & sessions

Attendees browse the programme and get reminders for the sessions they chose.

  • Full and daily programme
  • Session reminders
  • Last-minute changes
  • Add to calendar
03

Maps & navigation

No one gets lost at the venue — rooms, services and routes in the palm of their hand.

  • Venue map and rooms
  • Services (bar, restrooms, help)
  • Getting there and transport
  • Parking
04

Stands & exhibitors

Attendees find the right exhibitors and plan the ideal route.

  • Exhibitor directory
  • Themed areas
  • Location of each stand
  • Recommended route
05

Speaker materials

Presentations, documents and useful links delivered in the chat, at the right moment.

  • PDF presentations
  • Documents and resources
  • Useful links
  • Recordings and replays
06

Polls & messaging

Live polls, Q&A and feedback in real time — no app to install.

  • Live polls
  • Q&A with speakers
  • Satisfaction surveys
  • Broadcast messages and notices
07

Networking & post-event

Keep the relationship alive after the event and prepare the next edition.

  • Contacts and networking
  • Attendance certificates
  • On-demand recordings
  • Invitation to the next edition
A platform connected to your event

It integrates with the tools you already use

Zapify connects to the leading registration, ticketing and event-management platforms to centralise and automate the entire attendee experience.

Registration / ticketing
CRM
Badges / access
Agenda / programme
Exhibitors / stands
Sponsors
Analytics
Webhooks & API
Benefits for every team

Advantages for the whole event

For attendees

  • Quick access to information
  • Better guidance
  • A simpler experience

For the organisers

  • Fewer repetitive questions
  • Centralised communication
  • More agility

For speakers

  • Materials easy to share
  • More interaction with the room
  • Live Q&A and polls

For sponsors

  • More visibility
  • Qualified leads
  • Measurable activations

Take this use case with you

Download the Zapify trade shows & events brochure in PDF and share it with your team.

Download brochure (PDF)

Put WhatsApp to work for you

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