Introducing the new Zapify: the AI-powered WhatsApp platform, rebuilt from the ground up
A new era of Zapify has arrived. Multi-operator support, AI assistants with Human-in-the-Loop, no-code automations, and campaigns — all on a platform that's faster, smarter, and more beautiful.
There's a simple truth behind everything we do: businesses still live in email and on the phone, but customers already live on WhatsApp. We were built to close that gap — and that's why today we're announcing the biggest update in our history.
The new Zapify isn't a coat of paint over what existed before. It's the platform rethought from the ground up — inbox, artificial intelligence, automation and campaigns, all built on the same engine, since the first line of code. In the sections below we show exactly what changes, with the real product, not slideware promises.
What the new Zapify brings to your team
One single inbox
WhatsApp, Instagram, Messenger, RCS and webchat — a single history per contact, whatever the channel.
AI that knows when to escalate
Assistants with real tools connected to your business and genuine Human-in-the-Loop.
The AI answers calls too
Real-time AI voice calls, on WhatsApp and on your website, with mid-call handoff to a human operator.
No-code automation
A single macro view that shows the full path of every conversation, from first contact to close.
Open to your stack
Public API and webhooks for anyone already running a CRM, ERP or their own systems.
Official Meta partner
Direct access to the official WhatsApp Business API, with no middlemen.
Five engines, one platform
One inbox, every operator, zero chaos
The shared inbox stopped being a list of messages — it's the command centre for support, with the right visibility for every role on your team.
- Dedicated roles — superadmin, supervisor (sees everything, never replies), regular support and limited support (only their own open conversations).
- A full 360° view of the contact: complete history, whatever channel they've used to reach you.
- Real-time presence — you always know who's handling what, without asking in the internal group chat.
Conversations
3 to resolveMarta Lopes
14:03Reserve now!
OpenJoão Pereira
13:58Thanks for the help 🙏
AISofia Ramos
13:51I saw your story 😍
OpenPedro Costa
12:40Order delivered ✓
ClosedMarta Lopes
WhatsApp · +351 ••• ••• 214
Assistants that know when to bring in a human
This isn't a canned-response chatbot. It's an assistant with your brand's tone, tools connected to your actual business, and the common sense to know when a person needs to step into the conversation.
- Tone and instructions tailored to you — not a generic personality.
- Real tools: checks availability, books appointments, verifies orders — whatever your business needs.
- Genuine Human-in-the-Loop: the assistant hands the conversation to an operator with full context, not an "I didn't understand, please wait."
Assistant · Aurora
activeTone
Professional, warm, to the point
Tools
Handover to human
Customer asked for a refund → handed over to Sofia with the full context.
The AI answers the phone too — for real
Alongside messaging, Zapify debuts real-time AI voice calls — on WhatsApp and on your website's webchat. Not a recording, not a menu of options: an actual, live conversation.
- The AI answers, talks and resolves — with a live transcript of the call.
- Mid-call handoff to a human operator, with no repeating: the context travels with the call.
- Works on WhatsApp Calls (real calls to your number) and on webchat voice calls.
WhatsApp call
live · 01:24Marta Lopes
+351 ••• ••• 214
Handing over to Sofia A. — with the call summary
No-code flows, with a macro view
Automating used to mean a tangle of invisible rules. A single view now shows the full path of every conversation — from first contact to whatever closes it.
- No code: configured through rules and triggers, not scripts.
- A macro view of the whole conversation — to understand, at a glance, what happens when a customer reaches out.
- Connects natively to AI assistants and to operator routing.
Flow overview
liveMessage received
⚡ Trigger · New service
AI Assistant
Answers, qualifies and resolves
Operator
Off-hours or on request
profile: SupportRich, segmented and measurable campaigns
Campaigns stopped being a blind blast. Real segmentation, a preview that matches exactly what the customer sees, and a mandatory test send before any bulk dispatch.
- Segmentation by list and by contact behaviour.
- Mandatory test send to your own phone before sending to customers.
- Real conversion metrics, including clicks on campaign buttons.
Campaign · Summer Launch
Step 3 of 3 · ReviewSegment
3,842 contacts
Opt-in active · Retail · LX
Preview
☀️ The Summer collection is here
Hi {{nome}}, we prepared -20% just for you. Want to see it before everyone else?
One engine, every real channel
WhatsApp remains the core channel — but Instagram Direct, Facebook Messenger, RCS, webchat, and now real-time AI voice too are no longer roadmap promises: they're real, on the same engine, in the same shared inbox, with the same assistant. And the same number across different channels is still the same person — history merges on its own, into a single contact profile.
The core channel — official Meta API, no shared number and no app installed on someone's personal phone.
Instagram Direct
Comments and direct messages in the same inbox, with the same contact history.
Facebook Messenger
The same logic as Instagram, for anyone still living on Messenger.
RCS
Rich messaging for customers without WhatsApp — with no free service window, so it's reserved for one-off notifications and campaigns.
Webchat
Your website's widget, with the same assistant and the same history — voice included.
Voice AI
Real-time calls on WhatsApp and webchat, with mid-call handoff to a human operator whenever needed.
One campaign, every channel, at the same time
An active campaign isn't tied to one channel — it goes out over WhatsApp or RCS and keeps being the first reply on any other channel the customer shows up on afterwards. Here's how it works (and read the full real-world example, with an actual Summer campaign).
Summer Campaign
1–30 Jun · active on every channel
Fires the campaign
OutboundSegmented send that opens a conversation — not a monologue.
Replies with the campaign
1st replyAny webchat contact or Instagram/Facebook comment gets the campaign as the first message.
On a call, the AI agent picks the right moment to mention the campaign that is running.
Automation + AI
Keep the conversation going, reply and qualify — on any channel.
Operator
Steps in only when it is worth it, to add the human touch that closes.
Zapify opens up to your systems
If you already run a CRM, an ERP, or a stack built to your own spec, the new Zapify doesn't ask you to switch anything — it connects to what's already there.
Public API
Send messages, query conversations and connect external systems through the public API, with keys managed per profile.
Webhooks
Subscribe to real-time events with anti-replay signing, automatic redelivery, and ready-made code samples in PHP, Node.js, Python and Go.
Audit Log
Every state-changing action is logged — who, when, what — with filters and export for teams that need traceability.
See the full catalogue at Integrations.
See what the AI is actually doing
No black box: Reports show, with real numbers from your own support, how much of the conversation is automation and how much is human intervention.
Automation share
What percentage of replies sent was automation (assistant, flow, campaign) versus a human operator.
Fully automated conversations
How many conversations closed without a single message sent by a human operator.
Still an official Meta partner
We keep what has always defined us: we're an official Meta solutions partner for WhatsApp, with direct access to the official WhatsApp Business API for Portugal, EMEA and Brazil. Our team supports the entire onboarding process — from your number to your first campaign.
See the new Zapify applied to your industry
Use cases
Integrations
Connect the new Zapify to the CRM, ERP, calendar or payment tools you already use.
See all integrationsAlso read
Marketing Omnichannel Conversational Marketing: the Same Campaign, Every Channel
What omnichannel conversational marketing is and how to orchestrate a single campaign — voice, WhatsApp, Instagram, Facebook, and webchat — with the same AI agent. Real-world example included.
Read articleAI Webchat: turn your website into a sales and support channel
Zapify's webchat is a channel of its own — not just a shortcut to WhatsApp. A 24/7 digital salesperson, progressive identity, voice inside your site, and continuity with WhatsApp, Instagram, Messenger, RCS and voice, all in the same inbox.
Read articleRCS Business Messaging: the new channel businesses should start considering
RCS is now available as a channel on Zapify, alongside WhatsApp, Instagram, Messenger and webchat. We explain what it is, how per-message and per-conversation billing works, and the concrete cases where it's worth using.
Read articleFrequently asked questions about the new Zapify
What changes for existing Zapify customers?
Nothing needs manual migration or a number change — your account evolves into the new capabilities (inbox, assistants, automations, campaigns and voice) with zero friction.
Does the voice AI work in Portuguese?
Yes, on both WhatsApp calls and webchat voice calls, with live transcription and handoff to a human operator whenever needed.
Do I need to change my WhatsApp number?
No. The new Zapify connects to the number you already have through the official WhatsApp Business API — with no loss of history or number quality.
Is Zapify still an official Meta partner?
Yes. We remain an official Meta solutions partner, with direct access to the official WhatsApp Business API for Portugal, EMEA and Brazil.
Do I need to know how to code to use automations?
No. Automations and the macro view of every conversation are configured without code. The public API is there only for teams that want to go further.
Also read: Zapify Wrap-up 2025: AI That Buys Back Time